- You’re still attracting clients at roughly the same price point.
- You know you could work with fewer clients, charge more and get a chunk of your week back, but your brand isn’t giving people enough reason to pay more for you.
- Meanwhile, you’re watching other social media managers get the awards, speaking gigs, waitlists and big-name clients you know you’re capable of getting.
And your sales are feeling the effect.
- You can spend an hour pulling apart a client’s positioning and immediately see what they should be saying.
- You can find 15 content ideas for them without breaking a sweat.
- Then it gets to your own content and suddenly everything feels harder.
- You’re saving other SMMs’ posts for inspiration. Asking ChatGPT what to write. Posting because you know you should. Looking at your page and knowing it doesn’t come close to showing how fucking good you are at your job.
YOUR OWN? NOT SO MUCH.
YOU’RE OBSESSED WITH YOUR CLIENTS’ BRANDS.
At this point, you don’t need another content strategy.
You need a brand you’re obsessed enough with to stop looking at everybody else’s.
YOUR OWN BRAND BECOMES YOUR BEST CASE STUDY.
what if...
A 12-month brand and content membership for established social media managers who are brilliant at building their clients’ brands and ready to become known for their own.
Inside, Zoe teaches you how to build your brand around your own ideas, personality, standards and way of doing things, so you can stop blending into the sea of social media managers selling the same service.
You’ll build the brand, offers and content that support better clients, higher prices and a bigger reputation.
£197/month for 12 months.
OBSESSION SOCIETY
the
introducing...
That’s where The Obsession Society is taking you.
You get invited onto the podcast instead of wondering how everyone else gets invited onto podcasts.
There’s a reason people specifically want your brain on their business.
You walk into an industry event and people know your work.
The client who sends 14 voice notes before breakfast gets replaced by the client who trusts you to do the job she hired you for.
You can sell a strategy day for £1,500. Fill a small group programme. Get paid to speak. Build an education offer for other SMMs. Create the offer you’ve had sitting in your Notes app for a year because your audience is finally there to buy it.
You have a waitlist for your 1:1 work, which means you can finally stop saying yes to clients you know will be a pain in the arse by week three.
Your dream brand sends you a DM saying they’ve followed you for months and asks when you have space. You didn’t pitch them. You didn’t respond to a job post. You didn’t have to prove yourself with a discounted first month.
You have a £2k+ retainer and when you say the price on a sales call, the person on the other end already understands why.
You’re making more with fewer clients because people are paying for your brain, rather than comparing your deliverables with another SMM charging £500 less.
You’re no longer making £8k months from eight retainers that all need Slack replies, content plans and approvals.
With the Obsession Society...
sales
Turn the attention your brand is getting into actual conversations and clients without suddenly becoming a completely different person every time you need to sell.
Includes Selling Every Day on Stories and Quick Close in the DMs.
05.
content
Learn how Zoe finds and develops ideas so you can create original content from your own experience, opinions and work instead of constantly looking outside yourself for something to post.
Includes Belief Shifting Content plus Top, Middle and Bottom of Funnel content training.
04.
offers
Build offers around the work and clients you want more of, so growth doesn’t automatically mean adding another retainer to your roster.
Includes Ideal Client and Obsession-Led Offers.
03.
brand
Build a brand that actually reflects you, rather than another variation of what successful SMMs currently look and sound like.
Includes Building Your North Star, Headliner Positioning and Industry Conditioning.
02.
foundations
Work out what you’re genuinely obsessed with, what you’ve been doing because you think you should and where you want your business to go next.
Includes The Obsession Map, Rewiring Money Beliefs and Optimal Profile.
01.
plus
Member of the Month: one member each month gets a free 1:1 strategy session with Zoe
Ongoing support and feedback
Monthly Obsession Trainings covering brand, content, sales and expansion
Audio identity and embodiment trainings
Telegram mastermind community
Monthly live Q&A coaching with Zoe
To build your brand around you
5 PILLARS
£197/month for 12 months.
You’ll get immediate access to the training library, worksheets and community, plus new Obsession Trainings, live coaching and support throughout your 12 months.
You’re joining for a full 12-month membership. £197/month is the payment plan for that 12-month commitment.
join the obsession society
12 months inside The Obsession Society
TOS gives you Zoe’s thinking, trainings, feedback and community in a membership environment. If you reach the point where you want much closer proximity and support around becoming a recognised name in your industry, enquiring for 1:1 support is the next level.
HOW IS THIS DIFFERENT FROM HIRING ZOE 1:1?
Immediately after joining.
WHEN DO I GET ACCESS?
This shouldn’t create another enormous to-do list. You have 12 months to work through the material and apply it to your business. The point is to change the way you’re already making decisions about your brand, offers and content.
WHAT IF I DON’T HAVE TIME FOR ANOTHER MEMBERSHIP?
No. The Obsession Society is heavily SMM-coded because that’s Zoe’s world, but the work applies to other established online service providers too. If you’re a copywriter, designer, strategist, VA, coach or consultant who gets great results for clients but knows your own brand isn’t showing the full extent of what you can do, you’ll get a lot from being inside. The work is centred around building a brand people know you for, creating original content, strengthening your offers and creating enough demand to charge more without filling every spare hour with more client work.
IS THIS ONLY FOR SOCIAL MEDIA MANAGERS?
Bring whatever is happening in your business that month. Your positioning, an offer you’re building, content you can’t quite land, a sales problem or something you want Zoe’s eyes on.
WHAT HAPPENS ON THE LIVE Q&A CALLS?
No. You’re joining The Obsession Society for 12 months, with the investment split into monthly payments of £197.
IS THIS A CANCEL-ANYTIME MEMBERSHIP?
Social media growth isn’t a vending machine where £1,333 goes in and bookings fall out two weeks later. We work through four growth phases: Get Seen → Get Followed → Get Chosen → Get Known. Your starting point determines where we begin, and your reporting will show which bottleneck we’re working on and what needs to happen next.
HOW QUICKLY WILL I SEE RESULTS?
No. There’s no minimum revenue or client number to join The Obsession Society. You just need to be serious about building a brand that feels like yours and becoming known for the work you do.
DO I NEED TO HAVE A CERTAIN NUMBER OF CLIENTS OR MAKE A CERTAIN AMOUNT?
The Obsession Society isn’t teaching you how to be an SMM. You already know how to write hooks, plan content and manage an account. This is about applying that skill to your own brand, finding what you want to become known for and building a business that can attract a different level of client.
I’M ALREADY GOOD AT SOCIAL MEDIA. WILL THIS TEACH ME THINGS I ALREADY KNOW?
Faqs.
She’s gone from being the SMM behind everybody else’s content to building Above All Noise, a brand people recognise for her ideas, with a team delivering client work and multiple ways to make money that doesn't require Zoe adding another retainer to her week.
She gets paid to manage brands.
She gets paid to teach what she knows.
She gets paid for the way she thinks.
Zoe hasn’t built her business by becoming the busiest social media manager in the room for the sake of looking busy, she built a name around what makes her different, then built offers around that name.
The Obsession Society gives social media managers access to the thinking that got her there.
Zoe started her social media business at 22.